The Vitrine Project
-
Where Tradition Meets Innovation
GHG has been a symbol of commerce and culture for decades and we are proud to introduce a new chapter in this story; use of the monumental vitrines as a platform for showcasing local creativity and craftsmanship.
The vitrines will provide an opportunity for up-and-coming artisans, designers, and entrepreneurs to showcase their talent and share their stories.
With a rich history spanning over 70 years, GHG is more than just a building – it is a living monument to the past, present, and future of Rotterdam. The Vitrine Project will pay homage to the building’s heritage while embracing the latest in Dutch design.
Curious to know more?
If you are an artist, maker, or entrepreneur seeking new opportunities and new audiences, and want to become a part of The Vitrine Project, please fill in this form:
Collision Project
The Collision Project is a platform for artists and visionaries to collaborate and express ideas using the built environment as their canvas. Founded in Brooklyn, New York in 2017 and launched in Europe in 2020, it aims to bring an accessibility and playfulness to art for the viewer and for the creators. The Collision Project nurtures art as experience and operates on the principle that progress requires public space where the transfer of energy and ideas can be explored.
Are you an artist and would like to submit an idea for a project at GHG?
Email hello@ghg.nl to submit your proposals.